Public participation is absolutely required for successful project outcomes. However, we continue to see low turnouts for public meetings, workshops and other means of public participation by the very same citizens that will express dissatisfaction with resulting programs. The question of project professionals is how do we get people interested so that they will participate earlier in the process?
Civic Mind Media believes that: Low turnouts are not an indication of people's disinterest in the programs, but rather, a result of their competing priorities.
Successful public participation strategies consider that people are busy with their own lives and that until a community matter is perceived to have a direct impact on that life people will not "have the time" to attend public meetings and workshops. This belief is central to the creation of the Civic Communicator service. With Civic Communicator your project team can provide opportunities for stakeholder participation at anytime during the project. Though Civic Communicator will certainly support those citizens that attend public meetings, it was created as means of reaching a wider audience of people that are less likely to attend such meetings.
That is why we call Civic Communicator, Public Participation at the Public ConvenienceTM. Recent studies have shown that people view their online information sources more frequently than their regular postal based mail. Over the past few years the Internet has become the most widely used resource for business and personal communication. Combined with a sound public relations strategy, Civic Communicator brings your public participation and communication to a much broader range of constituents and stakeholders than traditional methods alone. |